LIQUID EDITION VOLUME 1 LIQUID TUTORIAL MENU
  • Developed by:  Anthony Martorina and Cutting Edge Training

  • Target Audience: New Liquid Edition users

  • Media: One DVD

  • TRT: 90 minutes

  • Interactivity: None

  • Price:  $99.99

  • Website


Liquid Edition Volume One, a tutorial developed and produced by Cutting Edge Training, is a slick, 90 minute infomercial for Pinnacle Liquid Edition.  There is a remote possibility experienced users may pick up a few tips on using the product but new users will find themselves scratching their heads wondering if they will ever learn how to use this software. 

This review is not challenging what Anthony says but more how he says it.  Since this is the fifth Liquid Edition tutorial I have reviewed, I could not escape the feeling the its producers were more concerned with speed to market rather than quality of content.

With that said... my biggest complaint lies with Anthony's failure to lay an adequate foundation for each topic.  Reminiscent of a Pinnacle Road show presentation, rarely during his 90 minute exercise does he explain why he is doing or saying anything.  He uses technical jargon without explaining it's meaning.  As an example, during a segment on Video Logging,  Anthony used terms like REEL and EDL.  Most new users will have no idea what he is talking about. 

  • What is a reel? 

  • What is an EDL? 

  • When do I use one? 

He later went on to reference dropping clips into a RACK.  Again, these terms are completely foreign to most new users.

This video is a classic example of a "subject matter expert" attempting to pass on information while not taking into consideration the varied skill levels of his intended audience. 

I admire Anthony's product knowledge and his ability to deliver a fluid and energetic performance but it was clear to me, little preparation went into generating a working script.  Had a script been prepared, viewers would not have been inundated with the extraneous use of the word "actually", a phrase Anthony unknowingly embeds into his presentations.

The liner notes on the back of the DVD case promises that Volumes 2 and 3 will focus on some of Liquid Edition's advanced features.  My only concern is, if they approach advanced tutorials with the detail and methodology evidenced in Volume One, it will fail to meet the educational needs of its viewers.
Author: Andy Browne

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